MBA with Customer Experience in Digital Environment Track en Barcelona

The curriculum is meticulously crafted to provide a robust understanding of business management at strategic, operational, and tactical levels. It includes traditional core modules and innovative electives that cover emerging areas in business. The program structure ensures students gain practical knowledge and a competitive edge in the job market through real-world projects and hands-on classes.

Induction Weeks (2 weeks)

• Leadership Through Simulation
• Risk Management Workshops for Top Management
• Global Scenario: Future Directions

Acquiring Knowledge on the Strategic, Operational, and Tactical Levels of Business

• Accounting and Reporting Analysis (8 ECTS)
• Business Analytics for Decision-Making (6 ECTS)
• Economics for Business (6 ECTS)

Designing and Applying Adaptive Multi-Dimensional Business Models

• Business Innovation and Digital Ecosystem (6 ECTS)
• Corporate Strategy (6 ECTS)
• Financial Planning (8 ECTS)
• Project Management in Action - Part 1 (8 ECTS)

Fostering Business Agility Within Different Functional Areas

• Supply Chain and Operation Strategy (6 ECTS)
• Marketing and International Positioning (6 ECTS)
• Project Management in Action - Part 2 (8 ECTS)

Solving Real-World Business Problems by Working on a Final Project (Online)

• Leadership, Human Resources, and Organisation (6 ECTS)
• Final Cases (Capstone) (16 ECTS)

Consumer Experience in the Digital Environment

• Innovation and Brand Building
• Consumer Behavior and User Experience (UX)
• Neuromarketing

Listed among the Best Business Schools in Spain by Forbes (Top 10)

• Recognized as a Tier One MBA in the Global and European MBA Rankings 2022 by CEO Magazine
• Listed as a TOP 10 MBA Program in Spain by Financial Magazine
• Awarded as a Five Stars Business School for Teaching, Academic Development, Employability, Inclusiveness, Business & Management Studies

Graduates of the Online MBA program at GBSB Global Business School will achieve the following outcomes:

1. Enhanced Management Skills: Graduates will develop advanced management skills, enabling them to lead teams effectively, make strategic decisions, and drive organizational success
2. Comprehensive Business Knowledge: Students will gain a thorough understanding of core business disciplines such as finance, marketing, operations, and strategy, equipping them with the knowledge needed to excel in various business environments
3. Adaptability and Agility: Graduates will learn to navigate the complexities of the modern business landscape, including digital transformation, global market trends, and disruptive technologies. This adaptability is crucial for thriving in today’s rapidly evolving business world
4. Practical Problem-Solving Skills: Through hands-on projects and real-world case studies, students will enhance their problem-solving abilities, making them highly sought after by employers for their practical experience and analytical skills
5. Global Perspective: The program fosters a deep understanding of international business practices and cultural nuances, preparing graduates to operate effectively in a globalized economy
6. Ethical Leadership and Sustainability: Emphasis on ethical business practices and sustainability equips graduates to lead responsibly and make decisions that positively impact society and the environment
7. Entrepreneurial Mindset: Graduates will cultivate an entrepreneurial mindset, enabling them to innovate, launch new ventures, and drive business growth
8. Enhanced Communication Skills: Students will improve their ability to communicate effectively with diverse groups, present ideas clearly, and lead teams with confidence
9. Networking and Career Advancement: Graduates will build a robust professional network through interactions with peers, faculty, and industry leaders. This network, combined with the program’s career development resources, will support their career advancement and job market success
10. Qualification Achievement: Graduates will earn an internationally recognized MBA degree, enhancing their credentials and opening doors to higher-level career opportunities and leadership roles.

• 35% of graduates acquired senior management positions post-graduation
• 65% indicated a salary increase within a year
• 73% increased their professional responsibilities

Our MBA curriculum catalyzes international career advancement, particularly emphasizing opportunities within Europe and beyond. Here’s an overview of what our program offers:

• Market Insight: Dive deep into the economic intricacies, consumer dynamics, and business environments of Europe. This thorough understanding equips you to make informed decisions and thrive in diverse market landscapes
• Career Ecosystem: Navigate through job markets, explore various career trajectories, and uncover competitive advantages associated with roles in Europe and globally

Completing our MBA program prepares you for a variety of leadership opportunities across industries, including:

• Strategic Management Roles: Excel in managerial positions in both small enterprises and large corporations, driving strategic initiatives and organizational success
• Leadership Positions: Lead multidisciplinary teams and diverse departments, leveraging enhanced leadership and management skills acquired through our program
• Change Management and Consulting: Engage in roles focused on change management and management consulting, aiding organizations in navigating transitions and improving efficiencies
• Entrepreneurship and Innovation: Pursue entrepreneurial ventures or roles that foster innovation and business development, using the entrepreneurial mindset cultivated during the MBA

This revision of the Career Opportunities section aligns with the competitive example provided while ensuring uniqueness and specificity to the GBSB Global Online MBA program.

Why Choose GBSB Global for Your MBA?

1. Innovative Curriculum: Our curriculum is designed to foster critical thinking, creativity, and leadership skills. We emphasize real-world applications and case studies to ensure practical learning
2. Global Perspective: With a diverse student body and faculty from over 70 countries, you will gain a truly international perspective on business
3. Expert Faculty: Learn from experienced professionals and academics who bring a wealth of knowledge and industry insights to the classroom
4. Flexible Learning Options: Our MBA program offers flexible scheduling options, allowing you to balance your studies with your personal and professional commitments
5. Strong Industry Connections: Benefit from our extensive network of industry partners and alumni, providing you with valuable networking and career opportunities

Join us at GBSB Global Business School and take the next step in your career with our top-ranked MBA program. Apply now and become a part of our dynamic and innovative community.